Staying organized is essential to running a business at peak performance. Although file storage systems, supply chain management, and data tracking may first come to mind, maintaining a consistent, easily replicable brand experience is imperative for fostering a loyal audience.
From style guides to templates and everything in between, digital assets play a vital role in every company's operational efficiency and overall growth. With a functional asset kit, teams can efficiently streamline their daily business operations and ensure the organization sustains a cohesive brand presence online, in print, and anywhere they do business.
Understanding the impact of a comprehensive kit
Whether a company thrives in-person or online, having a curated asset collection gives companies a competitive advantage and leaves a lasting impression on a growing audience. By developing a centralized digital system for all digital asset needs, teams can communicate more effectively and, in turn, free up more of their valuable time and resources to focus on other projects to boost business.
What exactly is included in an asset kit? Depending on a company’s needs, goals, and scale, there are a multitude of options to explore that are best suited for reaching their fullest potential. Let’s start with the basics — An asset kit not only includes the assets themselves (such as icon libraries, boilerplate designs, and branded color palettes) but also the tools, processes, and guidelines needed to manage them effectively. Think of it as a well-organized digital library where everything is categorized, tagged, and stored for easy use.
By implementing proper categorization and tagging, employees can quickly find the assets they need, whether they’re working on a marketing campaign, preparing a presentation, or updating the company website.
Take your business to the next level
Growing an audience, boosting an organization’s ethos, and bolstering business strategies is possible through a completely custom asset inventory. This organized approach not only supports better decision-making and resource management but also fosters a unified brand presence, which is crucial for building trust and recognition in a saturated marketplace.
Developing and implementing a functional digital asset kit is an investment that pays off in improved efficiency, cost savings, enhanced collaboration, and brand consistency.
Across the board, companies of all sizes see results from prioritizing their brand presence:
- 23% experienced an increase in revenue with consistent brand presentation across all platforms
- 30% experienced an increase in marketing efforts by 30% by making advertising more memorable with consistent branding
- 90% increased the likelihood of purchasing with brands with high recognition, due to the familiarity and trust built over time
How Certainly can help
Whether you’re starting from scratch or looking to hire a few extra hands to enhance an existing system, we’ll help build your team a custom pool of downloadable and editable creative assets to be utilized across all platforms and begin the process of a recognizable, scalable design system and brand.
Here’s a look into what you can expect with Certainly by your side:
- A quick-start logo kit and color sheet
- A visual brand mood definition sheet
- A collection of tailored templates for social media use
- A collection of royalty-free stock images
Want help in additing a functional asset kit to your workflow? Sign-up for our free month of service offer, and get started today.
