Core

Strong Foundation.  
Stronger Outcomes.

There are five pillars required for a solid marketing foundation for any business. With these in place, you’ll open up countless opportunities to grow your impact and earn more clients.

Connect with a clear message

A clear message is the lynchpin to your business’ success. Our team will create a communication plan to help you showcase your business effectively, differentiate from your competitors, and detail the offers your clients can’t afford to miss.

Why its important?
Studies show a 28% higher ROI for digital marketing campaigns that start with strategic communication plans

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19%

higher market premium than those with less effective communication practices.

10%

increase in customer loyalty and repeat business for organizations prioritizing communications

28%

higher ROI for digital marketing campaigns that start with strategic communication plans

Customer experience is king

Understand, track, and control the experience of your current and prospective customers. We’ll map your existing customer touchpoints, assess the state of your customer relationship management platform (CRM), and offer recommendations to get the most out of your CRM.
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Why its important?
A recent study shows digital CRM installation can lead to a 34% increase in sales productivity.

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34%

increase in sales productivity due to digital CRM installation.

23%

reduction in overall business costs through streamlined processes and better resource management.

300%

improvement in lead conversion rates by providing timely and accurate customer information.

Get recognized

Your visual identity is what stays with customers. We’ll partner with your business to audit your visual brand assets across web, print, product, and social media, and provide a functional visual asset kit for use across channels wherever your customers find you.

Why its important?
A study showed a 23% increase in revenue with consistent brand presentation across all platforms

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23%

increase in revenue with consistent brand presentation across all platforms

30%

increase in the efficiency of marketing efforts, making advertising more memorable with consistent branding

90%

increase in the likelihood of purchase with brands with high recognition, due to the familiarity and trust built over time.

Seize online demand

Boost your site’s traffic and search ranking with our comprehensive SEO strategy, from audits to ongoing performance enhancements.

Why its important?
A 53% of all website traffic is organic search, the largest source of visitors on most websites.

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53%

of all website traffic is organic search, the largest source of visitors on most websites

13x

Businesses that prioritize SEO are 13 times more likely to achieve a positive ROI

75%

of users never scroll past the first page of search results, therefore, the importance of ranking highly

Build an audience

Establish a consistent posting schedule to increase followers and grow reach across on social media channels. We’ll create a month-to-month social media content calendar, centered on key content pillars, to drive engagement, spread brand awareness, and position your business as an authority.

Why its important?
On average, inbound marketing can double website conversion rates from 6% to 12%

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61%

Inbound marketing strategies save businesses money, with inbound leads costing 61% less than outbound leads

On average, inbound marketing can double website conversion rates from 6% to 12%

79%

Companies with blogs report a 79% increase in positive ROI from their inbound marketing efforts

FAQ

What projects are possible within the "Core" subscription?

Core projects are focused on the fundamentals of any business. Here's our typical included projects and estimated timelines:

⦁ Communication planning, 3-4 weeks
⦁ Visual asset kit, 4-5 weeks
⦁ Buyer journey digitization, 4 weeks
⦁ SEO audit and optimization, 7-8 weeks
⦁ Content marketing, 4 weeks (at a time)

Timelines are ultimately client dependent. Feedback, revision requests, and communication delays will affect delivery timing.
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How is work organized and prioritized?

We organize our work and teams around specific priority projects. While all projects are ultimately connected and interrelated, we typically work with members to choose a specific project to prioritize. Multiple projects can be worked on in parallel with increased spend. Each week, we'll send updates, request approvals, and keep you in the loop at each step of the way.

Do you guarantee work completed within a specific time range?

No, drawing from our experience, we understand that this work is highly iterative, with scopes continuously evolving to address new priorities and information. While we'll start with an initial scope and rough estimates for planning purposes, we've found that flexibility serves best, without rigid hour tracking or change order pricing.

If I have a specific project to work on, how do I know what it will cost?

We collaborate closely with you to define the project scope, curate a team of skilled talent, and provide guidance on the recommended duration for your subscription, ensuring alignment with your objectives and timelines.

Estimated subscription durations of common milestone projects:
⦁ SEO audit, planning and reauthor: 2 months of "Core"
⦁ Paid awareness advertising campaign: 4 months of "Perform"
⦁ New website and digital identity design and build: 4 months of "Perform"
⦁ Digital standard build and content migration: 6 months of "Scale"

Do you have an hourly rate or quote hours?

Maybe. We’ve found rate based work to be a lose-lose situation for us and for our clients so we’ve built this value-based model which aligns our mutual interests for efficiency and quality. We aim to compete on value and industry experience. But if you have a compelling opportunity where an SOW makes sense, let us know.

What if I’m unsatisfied with the service?

Please let us know as soon as possible and we’ll make it right. If we’re unable to make it right, we don’t offer refunds, but we do offer super easy ways to cancel.

The subscription is offered monthly, and users can cancel up to 2-days prior to the next month’s charge. To request cancellation, email support@becertain.ly

How does billing work?

Core member are billed via:
- instant credit card processing via Stripe, with processing fees
- Subscription begins on date of purchase
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Perform and Scale members can can choose between:
- instant credit card processing via Stripe, with processing fees
-bank transfer invoicing with net-30 terms
- check sending with net-30 terms
Note: Billed on 1st of month every month, until subscription canceled or paused.
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How do I pause or cancel a subscription?

Just send a note to your PM or AE and request to pause for the month or to cancel service.

Must be submitted two business days prior to the end of the current month.
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Do you have any questions about how Certainly can support your marketing and technology support needs?

Get in touch